ORIGINS

FALL 2021 CAMPAIGN - ITALIC, INC.

VISUAL IDENTITY AND PRODUCTION BY:
JAKE WINDHAM

PHOTOGRAPHY BY:
LUKE LOVELL &
CHRISTOPHER MARTINEZ

As the creative director for Italic, Inc., I spearheaded a collaborative effort to revamp the brand's image for its line of cashmere sweaters and luxury home goods.

Leading a team of talented professionals including web developers, graphic designers, photographers, stylists, and site merchandisers, I oversaw every aspect of the project from conceptualization to execution.

Our goal was to create visually stunning photoshoots and redesign the homepage to reflect the campaign's rebranding, ensuring a seamless fusion of elegance and functionality.

ABOUT THE PROJECT:

Italic was born to challenge this notion and to return to a more egalitarian past:

a world where an aspirational lifestyle and beautiful products that people would consider luxuries are made accessible to everyone. We believe that luxury should be defined by the quality of the product, not by the logo or the price tag. The goal was to re-brand Italic's core cashmere collection of apparel and luxury home goods across all digital media platforms to reflect the brand's philosophy and high-quality value.