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Italic Beauty
Beauty Phase 1.0 Campaign
Branding, packaging, web design, art direction, photography
Enter Italic Beauty.
At a time when new skincare brands seemed to reach max-infiltration, the beauty industry also reached a peak in prices. We ignored the beauty industry standard markup to give our customers the best value.
The Challenge:
The challenge was to reflect the brand's value, top-tier ingredients, and "luxury without labels" motto through an identity that speaks to it's audience, focusing on the three core values: modern, clean, luxurious.
Explore the products.
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